In 2015 the Arena took place in Athens - a city in a constant state of change. It is also a place where bags are made by passionate and creative people who also show surprising new possibilities of the craft. Indeed, a love of craftsmanship is what also defines a great hotelier - a craftsman whogives its guests unique experiences and moments that they will never forget.
The conversations focused on the fundamental meaning of Filoxenia, the Greek word for hospitality - and understanding the individual wishes of guests with regard to new digital technologies. It is also about being continuously willing to learn, adapting new developments and translating learning into meaningful guest experiences.
A complete identity was created for the annual event, which combines the enduring with the new. From the website to the invitation, this concept has been applied to a variety of products.