Who says tradition can’t be transformed? At the start of 2020, we were approached by the legacy brand Liebherr, who wanted to elevate their status to that of a premium lifestyle brand in order to access a new customer base. Starting with a complete overhaul of the company’s visual language and brand identity, we crafted bespoke elements to create a guiding thread throughout all touch points of the visual language and communication materials, from a shift of the brands main colour, contemporary editorial design to striking imagery and iconography.
Photography and CGI development has been totally redefined. With this new base we created inspiring living spaces to pair Liebherr’s unparalleled cooling devices with elevated interiors that felt approachable and aspirational. The interiors of the cooling devices were perfectly complemented by hand-curated fridge styling that captured the freshness promised, without distracting from the product features. The result: a fresh brand identity that elevates the brand to the next level.